Since the crisis of 2008, the banking industry has been under pressure to avoid another crash. Industry leaders have had to guide their organizations carefully and adapt to a host of new regulations. They haven’t done it alone, however. Banking industry leaders have gained visibility into many challenges by using business intelligence.

BI offers the insights you need to predict future events, answer important questions, and make well-informed decisions. No matter what questions you’re struggling with, if you have data, BI can help you make sense of it.

Business intelligence is so good at interpreting data and creating insights, financial institutions have to use it just to stay competitive. It can help you understand your company’s current status and make predictions based on past trends. It can offer insights into customer behavior, measure KPIs and business performance, or uncover opportunities for growth. And those are just a few uses. As long as you have the data, you can create BI that helps you improve your business strategies.

5 Tips for Effective Application of Business Intelligence in the Banking Industry

Whether you’re applying new BI processes or software, or updating current ones, make sure to get implementation right. It can mean the difference between successfully transforming data into intelligence and letting potential insights go to waste. Your data is waiting to become actionable intelligence. Here are five tips to help make it happen.

One: Use BI to Know Customers Even Better

One of the best uses for BI is understanding customers. BI can help you respond to or anticipate their demands. Understanding customers through their data should be one of the first applications for your BI system or solution. Customers leave a long wake of data in their path. See what they likely need now, and will need in the future. Understanding what makes your customers tick will help retain them for the long term.

Two: Peer into the Future

With a BI system in place, it’s time to say goodbye to Excel sheets. They cannot to perform predictive analytics. So another key place to apply BI is in preparing your organization for the future. By analyzing data generated in the past your BI system can identify patterns and trends. It may even identify new opportunities for growth. By revealing patterns in past performance, you may come to understand which aspects led you to good or bad results. Understanding your organization’s past performance can prepare you for changing conditions.

Three: Raise Operational Efficiency

Banking is a competitive industry, with constant risks of disintermediation, market shifts, and regulatory changes. Organizations must take every chance to improve operational efficiencies. Use BI to analyze operational processes, and uncover potential savings and efficiency gains. There are ways to become more efficient all around us, hidden in the data.

Four: Improve Banking Products and Services

Your business is only as good as the banking products and services you provide. With BI, you can analyze huge volumes of data for insight into product usage. You can examine all revenue streams to learn which products and services are turning strong profits and which are struggling.

Five: Lower Risk

Your customers look to you to provide stability. Improving risk management can boost your reputation for fiscal responsibility. You might examine customer transaction histories for unusual behavior and fraud. You could evaluate a potential borrower’s level of risk. You could analyze credit reports, or use new data sets to develop investment strategies.

Business Intelligence vs. Business Analytics: Which Do You Need?

Use BI for These Applications and More

Following these tips can help you get the most value and usage out of your BI system. BI can help you answer a lot of questions, run a lot of what-ifs, and solve a lot of problems. However, it only works when your BI system, strategy, and software are implemented properly.

To learn more about how to effectively apply BI in the banking industry, contact Tek Leaders today. Our team of experts will help you create an effective business strategy centered around detailed data analysis. Or, if you have more questions about our data analytics services, you can reach us by email directly.

Author: Devender (Dev) Aerrabolu

Devender (Dev) Reddy Aerrabolu is the CEO of Tek Leaders. His goal is to help SMBs bring value from their data. Dev helped Tek Leaders grow from scratch into a $25 million enterprise by focusing on clients’ data needs.