data analytics small business

How Small Businesses Benefit from Data Analytics and Business Intelligence

When you run a small business, sometimes it feels like you’re David battling Goliath. Industries like banking, healthcare, and insurance are especially competitive, making it difficult for smaller companies to gain a foothold. However, there is one thing that small business owners can do to increase their share of the market: Invest in data analytics…

exploratory data analysis and visualization

How Can You Make the Most of Exploratory Data Analysis and Visualization?

When I worked as a financial reporter for a life insurance company, I often used exploratory data analysis and visualization to track claims payouts and identify patterns in these numbers. The spreadsheets I used contained thousands of data points–—everything from the amount paid to the policyholder’s age, location, and lifestyle. At a glance, all of…